An exploration of the effects of victim visuals on perceptions and reactions to crisis events

    Authors

    W. T. Coombs;S. J. Holladay

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Public Relat. Rev.

    Keywords

    Crisis; Crisis communication; Reputation; Visual images; COMMUNICATION; EMOTIONS; MEDIA; Business; Communication

    Abstract

    How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. (C) 2011 Elsevier Inc. All rights reserved.

    Journal Title

    Public Relations Review

    Volume

    37

    Issue/Number

    2

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    115

    Last Page

    120

    WOS Identifier

    WOS:000289600000001

    ISSN

    0363-8111

    Share

    COinS