Title
An exploration of the effects of victim visuals on perceptions and reactions to crisis events
Abbreviated Journal Title
Public Relat. Rev.
Keywords
Crisis; Crisis communication; Reputation; Visual images; COMMUNICATION; EMOTIONS; MEDIA; Business; Communication
Abstract
How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. (C) 2011 Elsevier Inc. All rights reserved.
Journal Title
Public Relations Review
Volume
37
Issue/Number
2
Publication Date
1-1-2011
Document Type
Article
Language
English
First Page
115
Last Page
120
WOS Identifier
ISSN
0363-8111
Recommended Citation
"An exploration of the effects of victim visuals on perceptions and reactions to crisis events" (2011). Faculty Bibliography 2010s. 1207.
https://stars.library.ucf.edu/facultybib2010/1207
Comments
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