Title

An exploration of the effects of victim visuals on perceptions and reactions to crisis events

Authors

Authors

W. T. Coombs;S. J. Holladay

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Public Relat. Rev.

Keywords

Crisis; Crisis communication; Reputation; Visual images; COMMUNICATION; EMOTIONS; MEDIA; Business; Communication

Abstract

How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. (C) 2011 Elsevier Inc. All rights reserved.

Journal Title

Public Relations Review

Volume

37

Issue/Number

2

Publication Date

1-1-2011

Document Type

Article

Language

English

First Page

115

Last Page

120

WOS Identifier

WOS:000289600000001

ISSN

0363-8111

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