The Influence of a Film on Destination Image and the Desire to Travel: a Cross-Cultural Comparison

    Authors

    S. Hudson; Y. C. Wang;S. M. Gil

    Comments

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    Abbreviated Journal Title

    Int. J. Tour. Res.

    Keywords

    film tourism; destination image; South America; tourism marketing; INDUCED TOURISM; TELEVISION; LOCATIONS; UK; Hospitality, Leisure, Sport & Tourism

    Abstract

    The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright (C) 2010 John Wiley & Sons, Ltd.

    Journal Title

    International Journal of Tourism Research

    Volume

    13

    Issue/Number

    2

    Publication Date

    1-1-2011

    Document Type

    Article

    Language

    English

    First Page

    177

    Last Page

    190

    WOS Identifier

    WOS:000287994000005

    ISSN

    1099-2340

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