The return of the fifth marketing mix P

    Authors

    A. Pizam

    Comments

    Authors: contact us about adding a copy of your work at [email protected]

    Abbreviated Journal Title

    Int. J. Hosp. Manag.

    Keywords

    Hospitality, Leisure, Sport & Tourism

    Journal Title

    International Journal of Hospitality Management

    Volume

    30

    Issue/Number

    4

    Publication Date

    1-1-2011

    Document Type

    Editorial Material

    Language

    English

    First Page

    763

    Last Page

    764

    WOS Identifier

    WOS:000293207400001

    ISSN

    0278-4319

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