Title

The return of the fifth marketing mix P

Authors

Authors

A. Pizam

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Int. J. Hosp. Manag.

Keywords

Hospitality, Leisure, Sport & Tourism

Journal Title

International Journal of Hospitality Management

Volume

30

Issue/Number

4

Publication Date

1-1-2011

Document Type

Editorial Material

Language

English

First Page

763

Last Page

764

WOS Identifier

WOS:000293207400001

ISSN

0278-4319

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