Examining Media Contestation of Masculinity and Head Trauma in the National Football League

    Authors

    E. Anderson;E. M. Kian

    Comments

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    Abbreviated Journal Title

    Men Masc.

    Keywords

    media; sports; violence; health; hegemonic masculinity; WOMENS SPORTS; MARCH MADNESS; COVERAGE; Sociology

    Abstract

    American football has long been central to the construction of masculinity in the United States. Of the multiple masculine scripts promoting professional players' hegemonic masculine status, sacrificing one's body for the sake of sporting glory is a key tenet. Sport journalists have traditionally used their media platform to reify this social script, an act which simultaneously promotes their own masculine capital. However, this article investigates a crack in this hegemonic system. Through a media analysis of the reporting on Aaron Rodgers' self-withdrawal (after hitting his head) from an important National Football League (NFL) game, we argue that increasing cultural awareness as to the devastating effects of concussions, in the form of chronic traumatic encephalopathy, combined with a softening of American masculinity is beginning to permit some prominent players to distance themselves from the self-sacrifice component of sporting masculinity. Concerning concussions, we conclude major sport media are beginning to support the notion of health over a masculine warrior narrative.

    Journal Title

    Men and Masculinities

    Volume

    15

    Issue/Number

    2

    Publication Date

    1-1-2012

    Document Type

    Article

    Language

    English

    First Page

    152

    Last Page

    173

    WOS Identifier

    WOS:000304818700004

    ISSN

    1097-184X

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