The paracrisis: The challenges created by publicly managing crisis prevention

    Authors

    W. T. Coombs;J. S. Holladay

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Public Relat. Rev.

    Keywords

    Paracrisis; Social media; Crisis communication; Crisis management; Business; Communication

    Abstract

    Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean "like" something. A paracrisis is like a crisis. It can "look like" a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses. (C) 2012 Elsevier Inc. All rights reserved.

    Journal Title

    Public Relations Review

    Volume

    38

    Issue/Number

    3

    Publication Date

    1-1-2012

    Document Type

    Article; Proceedings Paper

    Language

    English

    First Page

    408

    Last Page

    415

    WOS Identifier

    WOS:000306029200010

    ISSN

    0363-8111

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