The paracrisis: The challenges created by publicly managing crisis prevention
Abbreviated Journal Title
Public Relat. Rev.
Paracrisis; Social media; Crisis communication; Crisis management; Business; Communication
Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean "like" something. A paracrisis is like a crisis. It can "look like" a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses. (C) 2012 Elsevier Inc. All rights reserved.
Public Relations Review
Article; Proceedings Paper
"The paracrisis: The challenges created by publicly managing crisis prevention" (2012). Faculty Bibliography 2010s. 2440.