The Dynamics of Green Restaurant Patronage

    Authors

    H. H. Hu; H. G. Parsa;J. Self

    Comments

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    Abbreviated Journal Title

    Cornell Hosp. Q.

    Keywords

    green restaurant; consumer knowledge; environmental concern; ecological; behavior; ENVIRONMENTAL CONCERN; CONSUMER; BEHAVIORS; VALUES; GENDER; PAY; Hospitality, Leisure, Sport & Tourism; Management; Sociology

    Abstract

    This study specifically discusses the relationships between consumers' knowledge of a restaurant's sustainable practices, environmental concern, and ecological behavior and their intention to patronize a "green" restaurant. The results revealed that consumers' knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers' intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.

    Journal Title

    Cornell Hospitality Quarterly

    Volume

    51

    Issue/Number

    3

    Publication Date

    1-1-2010

    Document Type

    Article

    Language

    English

    First Page

    344

    Last Page

    362

    WOS Identifier

    WOS:000280132500008

    ISSN

    1938-9655

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