The relationship between travel constraints and destination image: A case study of Brunei

    Authors

    H. J. Chen; P. J. Chen;F. Okumus

    Comments

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    Abbreviated Journal Title

    Tourism Manage.

    Keywords

    Travel constraints; Destination image; Muslim destination; Unfamiliar; culture; Youth travelers; Brunei; LEISURE CONSTRAINTS; HIERARCHICAL MODEL; MANAGING TOURISM; EXTENSION; PATTERNS; IMPACT; ISLAM; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

    Abstract

    This study evaluated the relationship between travel constraints and destination image of young travelers to Brunei. This study found a significant relationship between destination image and travel constraints during the early decision-making process. This study concluded travel constraints impact on the formation of destination image during the early decision-making process. Study results contribute to the body of knowledge in two areas. First, four dimensions of travel constraints and three dimensions of perceived destination image were identified. In addition to the 3-dimension hierarchal constraints (structural, intrapersonal, and interpersonal), a new constraint dimension (unfamiliar cultural constraints) was revealed. Second, this study confirmed the relationship between travel constraints and destination image. Relatively few studies address the role of travel constraints to the formation of destination image. This is the first study providing empirical evidence demonstrating Brunei's destination image and travel constraints impact young travelers during the early decision-making process. (C) 2012 Elsevier Ltd. All rights reserved.

    Journal Title

    Tourism Management

    Volume

    35

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    198

    Last Page

    208

    WOS Identifier

    WOS:000312615400018

    ISSN

    0261-5177

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