Title

The relationship between travel constraints and destination image: A case study of Brunei

Authors

Authors

H. J. Chen; P. J. Chen;F. Okumus

Comments

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Abbreviated Journal Title

Tourism Manage.

Keywords

Travel constraints; Destination image; Muslim destination; Unfamiliar; culture; Youth travelers; Brunei; LEISURE CONSTRAINTS; HIERARCHICAL MODEL; MANAGING TOURISM; EXTENSION; PATTERNS; IMPACT; ISLAM; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

Abstract

This study evaluated the relationship between travel constraints and destination image of young travelers to Brunei. This study found a significant relationship between destination image and travel constraints during the early decision-making process. This study concluded travel constraints impact on the formation of destination image during the early decision-making process. Study results contribute to the body of knowledge in two areas. First, four dimensions of travel constraints and three dimensions of perceived destination image were identified. In addition to the 3-dimension hierarchal constraints (structural, intrapersonal, and interpersonal), a new constraint dimension (unfamiliar cultural constraints) was revealed. Second, this study confirmed the relationship between travel constraints and destination image. Relatively few studies address the role of travel constraints to the formation of destination image. This is the first study providing empirical evidence demonstrating Brunei's destination image and travel constraints impact young travelers during the early decision-making process. (C) 2012 Elsevier Ltd. All rights reserved.

Journal Title

Tourism Management

Volume

35

Publication Date

1-1-2013

Document Type

Article

Language

English

First Page

198

Last Page

208

WOS Identifier

WOS:000312615400018

ISSN

0261-5177

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