Mediating Perceived Travel Constraints: The Role of Destination Image

    Authors

    P. J. Chen; N. Hua;Y. C. Wang

    Comments

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    Abbreviated Journal Title

    J. Travel Tour. Mark.

    Keywords

    Travel constraints; destination image; intention to visit; mediating; effects; international young-educated-professional traveler; China; travel decision making; LEISURE CONSTRAINTS; TOURISM DESTINATION; BEHAVIORAL INTENTIONS; NEGOTIATION PROCESS; MODEL; MOTIVATION; CHOICE; PARTICIPATION; INDIVIDUALS; TELEVISION; Hospitality, Leisure, Sport & Tourism

    Abstract

    This study assessed the mediating effects of destination image on the relationship between travel constraints and intention to visit. Structural equation modeling identified that destination image mediates between travel constraints and intention to visit, and thereby the negative impact of perceived constraints on intention to visit could be alleviated through the mediating effect of destination image. Thus, travelers can find the means to alleviate travel constraints through a negotiation mechanism. The findings provide practical implications for effective destination marketing programs in that the negative impact from travel constraints can, to a great extent, be mitigated.

    Journal Title

    Journal of Travel & Tourism Marketing

    Volume

    30

    Issue/Number

    3

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    201

    Last Page

    221

    WOS Identifier

    WOS:000317738700003

    ISSN

    1054-8408

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