Title

Mediating Perceived Travel Constraints: The Role of Destination Image

Authors

Authors

P. J. Chen; N. Hua;Y. C. Wang

Comments

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Abbreviated Journal Title

J. Travel Tour. Mark.

Keywords

Travel constraints; destination image; intention to visit; mediating; effects; international young-educated-professional traveler; China; travel decision making; LEISURE CONSTRAINTS; TOURISM DESTINATION; BEHAVIORAL INTENTIONS; NEGOTIATION PROCESS; MODEL; MOTIVATION; CHOICE; PARTICIPATION; INDIVIDUALS; TELEVISION; Hospitality, Leisure, Sport & Tourism

Abstract

This study assessed the mediating effects of destination image on the relationship between travel constraints and intention to visit. Structural equation modeling identified that destination image mediates between travel constraints and intention to visit, and thereby the negative impact of perceived constraints on intention to visit could be alleviated through the mediating effect of destination image. Thus, travelers can find the means to alleviate travel constraints through a negotiation mechanism. The findings provide practical implications for effective destination marketing programs in that the negative impact from travel constraints can, to a great extent, be mitigated.

Journal Title

Journal of Travel & Tourism Marketing

Volume

30

Issue/Number

3

Publication Date

1-1-2013

Document Type

Article

Language

English

First Page

201

Last Page

221

WOS Identifier

WOS:000317738700003

ISSN

1054-8408

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