Title

The great automobile race of 1908 as a public relations phenomenon: Lessons from the past

Authors

Authors

S. J. Holladay;W. T. Coombs

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Public Relat. Rev.

Keywords

Great race; Media relations; Framing; Strategic communication; Business; Communication

Abstract

The 1908 Great Race from New York to Paris captured the imagination of the world as intrepid competitors endured the hardships of the around the world race. The New York Times, its co-sponsor and source of the publicity, was in a unique position to practice media relations. Framing research was used to examine how the New York Times used strategic communication to build interest in the race to sell more newspapers and to allow automobile manufactures to broaden their Markets. Media frames used to generate interest provide insight into strategies for influencing behavior through a controlled form of media relations. (C) 2013 Elsevier Inc. All rights reserved.

Journal Title

Public Relations Review

Volume

39

Issue/Number

2

Publication Date

1-1-2013

Document Type

Article

Language

English

First Page

101

Last Page

110

WOS Identifier

WOS:000319096100003

ISSN

0363-8111

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