The great automobile race of 1908 as a public relations phenomenon: Lessons from the past

    Authors

    S. J. Holladay;W. T. Coombs

    Comments

    Authors: contact us about adding a copy of your work at [email protected]

    Abbreviated Journal Title

    Public Relat. Rev.

    Keywords

    Great race; Media relations; Framing; Strategic communication; Business; Communication

    Abstract

    The 1908 Great Race from New York to Paris captured the imagination of the world as intrepid competitors endured the hardships of the around the world race. The New York Times, its co-sponsor and source of the publicity, was in a unique position to practice media relations. Framing research was used to examine how the New York Times used strategic communication to build interest in the race to sell more newspapers and to allow automobile manufactures to broaden their Markets. Media frames used to generate interest provide insight into strategies for influencing behavior through a controlled form of media relations. (C) 2013 Elsevier Inc. All rights reserved.

    Journal Title

    Public Relations Review

    Volume

    39

    Issue/Number

    2

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    101

    Last Page

    110

    WOS Identifier

    WOS:000319096100003

    ISSN

    0363-8111

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