Title

Successful prevention may not be enough: A case study of how managing a threat triggers a threat

Authors

Authors

S. J. Holladay;W. T. Coombs

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Public Relat. Rev.

Keywords

Threat prevention; Crisis prevention; Crisis; Campus safety; Facebook; RUMOR; Business; Communication

Abstract

This case study examines student perceptions of a university's management of an alleged threat against their campus that was posted on Facebook. The timeline of events describes how the university's threat prevention response triggered a rumor crisis due to incomplete and poorly timed official information dissemination. A convenience sample of students completed questionnaires assessing perceptions of informal and formal communication about the alleged threat, satisfaction with threat prevention, and perceptions of the emergency text message system. Satisfaction with the university's response varied by students' feelings of information adequacy. Some students resisted registering for the emergency notification system. (C) 2013 Elsevier Inc. All rights reserved.

Journal Title

Public Relations Review

Volume

39

Issue/Number

5

Publication Date

1-1-2013

Document Type

Article

Language

English

First Page

451

Last Page

458

WOS Identifier

WOS:000328923500005

ISSN

0363-8111

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