Title
The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers
Abbreviated Journal Title
Int. J. Tour. Res.
Keywords
online social networks; innovativeness; perceived risk; perceived; utility; Generation Y; social interaction; trust; loyalty; STRUCTURAL EQUATION MODELS; WORD-OF-MOUTH; PERSONAL INNOVATIVENESS; VIRTUAL TEAMS; TRUST; BEHAVIOR; SERVICE; ANTECEDENTS; INFORMATION; MOTIVATION; Hospitality, Leisure, Sport & Tourism
Abstract
This paper aims to evaluate Generation Y users' social interaction with online social networks (OSNs) by testing a theoretical model, which consists of antecedents and consequences of social interactions in an OSN travel context. An online self-administered questionnaire was sent to a systematic random sample of 12000 college students at six US universities, and 513 respondents in total participated in the study. Study results suggest that innovativeness, perceived utility, and information sharing are effective for developing online social interaction. The paper discusses theoretical and practical implications of study results and provides suggestions for future research. Copyright (c) 2012 John Wiley & Sons, Ltd.
Journal Title
International Journal of Tourism Research
Volume
15
Issue/Number
5
Publication Date
1-1-2013
Document Type
Article
DOI Link
Language
English
First Page
458
Last Page
472
WOS Identifier
ISSN
1099-2340
Recommended Citation
"The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers" (2013). Faculty Bibliography 2010s. 4486.
https://stars.library.ucf.edu/facultybib2010/4486
Comments
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