The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers

    Authors

    K. Nusair; A. Bilgihan;F. Okumus

    Comments

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    Abbreviated Journal Title

    Int. J. Tour. Res.

    Keywords

    online social networks; innovativeness; perceived risk; perceived; utility; Generation Y; social interaction; trust; loyalty; STRUCTURAL EQUATION MODELS; WORD-OF-MOUTH; PERSONAL INNOVATIVENESS; VIRTUAL TEAMS; TRUST; BEHAVIOR; SERVICE; ANTECEDENTS; INFORMATION; MOTIVATION; Hospitality, Leisure, Sport & Tourism

    Abstract

    This paper aims to evaluate Generation Y users' social interaction with online social networks (OSNs) by testing a theoretical model, which consists of antecedents and consequences of social interactions in an OSN travel context. An online self-administered questionnaire was sent to a systematic random sample of 12000 college students at six US universities, and 513 respondents in total participated in the study. Study results suggest that innovativeness, perceived utility, and information sharing are effective for developing online social interaction. The paper discusses theoretical and practical implications of study results and provides suggestions for future research. Copyright (c) 2012 John Wiley & Sons, Ltd.

    Journal Title

    International Journal of Tourism Research

    Volume

    15

    Issue/Number

    5

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    458

    Last Page

    472

    WOS Identifier

    WOS:000322156500004

    ISSN

    1099-2340

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