Does a customer by any other name tip the same?: The effect of forms of address and customers' age on gratuities given to food servers in the United States

    Authors

    J. S. Seiter;H. Weger

    Comments

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    Abbreviated Journal Title

    J. Appl. Soc. Psychol.

    Keywords

    TIPPING BEHAVIOR; RESTAURANTS; CHECKS; TOUCH; Psychology, Social

    Abstract

    This study examined whether different forms of address used by food servers were related to customers' tipping behavior. Food servers addressed diners who paid with credit cards by their first names, titles plus last names, sir/ma'am, or no address. Results indicated that when food servers personalized their service by addressing their customers by name, they earned significantly higher tips than when they used less immediate forms of address, although customers' estimated age mediated these results.

    Journal Title

    Journal of Applied Social Psychology

    Volume

    43

    Issue/Number

    8

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    1592

    Last Page

    1598

    WOS Identifier

    WOS:000322998000004

    ISSN

    0021-9029

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