Title

Does a customer by any other name tip the same?: The effect of forms of address and customers' age on gratuities given to food servers in the United States

Authors

Authors

J. S. Seiter;H. Weger

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

J. Appl. Soc. Psychol.

Keywords

TIPPING BEHAVIOR; RESTAURANTS; CHECKS; TOUCH; Psychology, Social

Abstract

This study examined whether different forms of address used by food servers were related to customers' tipping behavior. Food servers addressed diners who paid with credit cards by their first names, titles plus last names, sir/ma'am, or no address. Results indicated that when food servers personalized their service by addressing their customers by name, they earned significantly higher tips than when they used less immediate forms of address, although customers' estimated age mediated these results.

Journal Title

Journal of Applied Social Psychology

Volume

43

Issue/Number

8

Publication Date

1-1-2013

Document Type

Article

DOI Link

http://dx.doi.org/10.1111/jasp.12110

Language

English

First Page

1592

Last Page

1598

WOS Identifier

WOS:000322998000004

ISSN

0021-9029

Recommended Citation

"Does a customer by any other name tip the same?: The effect of forms of address and customers' age on gratuities given to food servers in the United States" (2013). Faculty Bibliography 2010s. 4670.
https://stars.library.ucf.edu/facultybib2010/4670