Focus group methods: Using interactive and nominal groups to explore emerging technology-driven phenomena in accounting and information systems

    Authors

    S. G. Sutton;V. Arnold

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Int. J. Account. Inf. Syst.

    Keywords

    Focus groups; Nominal groups; Interactive groups; Emerging technologies; DELPHI; Business; Business, Finance; Management

    Abstract

    This paper puts forth arguments for why focus group methods should be used more frequently in accounting and information technology research in order to address emerging technology-driven phenomena in accounting. In this overview of focus group methods and their application to studying accounting and information technology phenomena, we focus on what alternative types of focus group methods may be applied, when such methods are applicable, and what methodological challenges the researcher must address. In examining the methodological challenges that face researchers when using these methods, we demonstrate how these challenges have been addressed in our own research as a way of exemplifying the challenges researchers may face and what compensating strategies researchers might use. Our objective is to highlight when focus groups may be the best method for accounting information systems researchers and demonstrate how they can be used when they are applicable. (c) 2011 Elsevier Inc. All rights reserved.

    Journal Title

    International Journal of Accounting Information Systems

    Volume

    14

    Issue/Number

    2

    Publication Date

    1-1-2013

    Document Type

    Article

    Language

    English

    First Page

    81

    Last Page

    88

    WOS Identifier

    WOS:000318322200002

    ISSN

    1467-0895

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