Translating and Testing Breast Cancer Risk Reduction Messages for Mothers of Adolescent Girls

    Authors

    K. J. Silk; E. K. Perrault; L. Neuberger; A. Rogers; C. Atkin; J. Barlow;D. M. Duncan

    Comments

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    Abbreviated Journal Title

    J. Health Commun.

    Keywords

    PARALLEL PROCESS MODEL; BISPHENOL-A; EXPOSURE; PREVENTION; PUBERTY; Communication; Information Science & Library Science

    Abstract

    Emerging scientific findings regarding breast cancer science are typically presented only in discipline specific journals in which the general public and those at risk have limited access, creating a development-to-delivery gap between the state of the science and public knowledge. A lack of collaboration between scientists, communication experts, and community partners further compounds this lack of information available to the public. The present study translates recent scientific findings about environmental breast cancer risks into palatable magazine-style messages for mothers of young daughters as a strategy to meet the call for greater translation and dissemination of scientific results to the lay public. Results from focus groups indicate that mothers actually want more science in messages and greater explication of findings that indicate causality. Mothers also expect polished, professional messages that are representative of their daughters and provide a source for further information seeking purposes. Recommendations for future translation and message design endeavors are discussed.

    Journal Title

    Journal of Health Communication

    Volume

    19

    Issue/Number

    2

    Publication Date

    1-1-2014

    Document Type

    Article

    Language

    English

    First Page

    226

    Last Page

    243

    WOS Identifier

    WOS:000331521400007

    ISSN

    1081-0730

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