Typology of Gay Consumers' Interaction Styles on Complaining Propensity

    Authors

    E. D. Olson;H. Ro

    Comments

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    Abbreviated Journal Title

    J. Homosex.

    Keywords

    gay consumers; gay male; interaction styles; negative evaluation; cluster analysis; stigma-consciousness; complaining propensity; collective self-esteem; openness; NEGATIVE EVALUATION SCALE; COLLECTIVE SELF-ESTEEM; IDENTITY; FEAR; BEHAVIOR; MEN; SOCIALIZATION; MARKETPLACE; POPULATIONS; ANXIETY; Psychology, Multidisciplinary; Social Sciences, Interdisciplinary

    Abstract

    The purpose of this study is to develop a typology of gay male consumers based on self-concept variables related to social interactions. Openness about sexual orientation, collective self-esteem, stigma-consciousness, and negative evaluation were used to identify clusters of gay male consumers. An initial test sample (n = 125) suggested a three-cluster solution, and a validation sample (n = 247) established reproducibility of the proposed typology. Three clusters with distinct interaction styles emerged: "confident gay," "diffident gay," and "guarded gay." Additionally, the usefulness of the typology is demonstrated by comparing the clusters on the basis of complaining propensity. Typologies of each cluster and implications for research and practice are discussed.

    Journal Title

    Journal of Homosexuality

    Volume

    62

    Issue/Number

    5

    Publication Date

    1-1-2015

    Document Type

    Article

    Language

    English

    First Page

    664

    Last Page

    682

    WOS Identifier

    WOS:000351747600006

    ISSN

    0091-8369

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