Franchise partner selection decision making

    Authors

    L. Altinay;F. Okumus

    Comments

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    Abbreviated Journal Title

    Serv. Ind. J.

    Keywords

    franchising; decision making; strategy; leadership; communication; structure; PERFORMANCE; ENTREPRENEURSHIP; COMMUNICATION; ANTECEDENTS; STRATEGY; Management

    Abstract

    This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.

    Journal Title

    Service Industries Journal

    Volume

    30

    Issue/Number

    6

    Publication Date

    1-1-2010

    Document Type

    Article

    Language

    English

    First Page

    929

    Last Page

    946

    WOS Identifier

    WOS:000277736000008

    ISSN

    0264-2069

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