Title
Franchise partner selection decision making
Abbreviated Journal Title
Serv. Ind. J.
Keywords
franchising; decision making; strategy; leadership; communication; structure; PERFORMANCE; ENTREPRENEURSHIP; COMMUNICATION; ANTECEDENTS; STRATEGY; Management
Abstract
This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.
Journal Title
Service Industries Journal
Volume
30
Issue/Number
6
Publication Date
1-1-2010
Document Type
Article
Language
English
First Page
929
Last Page
946
WOS Identifier
ISSN
0264-2069
Recommended Citation
"Franchise partner selection decision making" (2010). Faculty Bibliography 2010s. 6945.
https://stars.library.ucf.edu/facultybib2010/6945
Comments
Authors: contact us about adding a copy of your work at STARS@ucf.edu