Title

Disney's return to theme park dominance in Florida

Authors

Authors

B. M. Braun;M. D. Soskin

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Tour. Econ.

Keywords

price coordination; parallel pricing; theme park demand model; theme; park demand elasticities; TIME-SERIES; UNIT-ROOT; Economics; Hospitality, Leisure, Sport & Tourism

Abstract

This paper investigates the increasing evidence that Disney has restored its market share dominance and price leadership power in the Central Florida theme park market, while reasserting this region as the base for its global empire. Disney appears to have weathered deep-pockered challenges from Universal Studios and Las Vegas Hotels Successfully, as well as addressing concerns about its ageing brands, adverse demographic trends and posc-9/11 international travel restrictions. After analysing attendance data series and updating ticket price patterns, the authors design a classical attendance demand model to investigate alternative explanations for Disney's Surprising re-emergence. The model generates estimates of critical elasticities with rival theme park admission prices, gasoline prices, airfares, income and Currency exchange rate fluctuations. These findings are pitted against conventional wisdom In explaining Disney's resurgence.

Journal Title

Tourism Economics

Volume

16

Issue/Number

1

Publication Date

1-1-2010

Document Type

Article

Language

English

First Page

235

Last Page

250

WOS Identifier

WOS:000275608400015

ISSN

1354-8166

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