High Impact Practices Student Showcase Spring 2025

All-India Women’s Conference

All-India Women’s Conference

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Course Code

COM

Course Number

4461

Faculty/Instructor

Dr. Christine Hanlon

Faculty/Instructor Email

hanlon@ucf.edu

Abstract, Summary, or Creative Statement

As a team, we collaborated closely to explore and understand the complexities of intercultural differences and their impact on communication and decision-making within diverse environments. We examined how cultural values, norms, and practices shape interactions both in personal and professional settings. Additionally, we focused on the influential role that social media plays in shaping the way companies communicate with their audiences, build brand identity, and manage customer relationships. Through our research, we discovered how businesses are increasingly using social media platforms to reach global markets, adjust to cultural expectations, and adapt their strategies to meet the needs of diverse consumer bases. This project provided us with valuable insights into how social media and cultural awareness are crucial for companies in today’s interconnected world.

Keywords

AIWC

All-India Women’s Conference


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