Abstract

Erotic stimuli in the consumer's environment can lead to affective responses, which produce traits such as erotophobia-erotophilia and lovestyle. Individuals can be classified as one of six main lovestyles, as well as erotophilic (having a positive view towards sexual behaviors) or erotophobic (having a negative view towards sexual behaviors). A person's style of loving may affect which products he or she perceives to be helpful in attracting potential sexual and relationship partners. I investigated this possible correlation by examining (1) whether each lovestyle is erotophilic or erotophobic and (2) which products erotophilic individuals are more likely to buy as opposed to those that erotophobic individuals are more likely to buy in (a) attracting sexual partners and (b) attracting relationship partners. The study indicated that lovestyle did not predict erotophobia-erotophilia, nor did the erotophobiaerotophilia trait predict which products an individual bought. However, a significant relationship was found between gender and erotophobia-erotophilia, as well as between gender and many of the products. Overall, the findings suggest that gender is the biggest predictor of what products were perceived as helpful in attracting sexual and relationship partners.

Notes

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Thesis Completion

2013

Semester

Fall

Advisor

Massiah, Carolyn

Degree

Bachelor of Arts (B.A.)

College

Office of Undergraduate Studies

Department

Interdisciplinary Studies

Degree Program

Interdisciplinary Studies

Subjects

Dissertations, Academic -- Office of Undergraduate Studies; Office of Undergraduate Studies -- Dissertations, Academic

Format

PDF

Identifier

CFH0004528

Language

English

Access Status

Open Access

Length of Campus-only Access

None

Document Type

Honors in the Major Thesis

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