Because of the speed and convenience of Twitter, it has become one of the most widely utilized platforms for breaking news and is often used to raise awareness of current social issues, political happenings, and social injustices. As more women use Twitter and other social media to embrace the feminist label online, an array of criticism has come to surface. A new movement, #WomenAgainstFeminism, has become popular with Twitter users who reject feminism ideals and the feminism label. Research has been done examining the presence of online feminism, “hashtag feminism,” and online activism in general. Currently, there is no research analyzing the online reaction to feminism, #WomenAgainstFeminism. The purpose of this study is to analyze tweets containing #WomenAgainstFeminism to identify the salient reasons for rejecting feminism, stereotypes associated with feminism, and characteristics associated with feminists. This study broadens the current literature that analyzes attitudes towards feminism, stereotypes of feminists, and feminist identification. This study also adds to the growing body of literature that appreciates the impact Twitter and other social media networks have on members of society and social movements. This study differs from previous research because it focuses on the common stereotypes and characteristics associated with feminism that are prevalent in a social media campaign created to refute feminism.
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Bachelor of Arts (B.A.)
College of Sciences
Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic
Length of Campus-only Access
Honors in the Major Thesis
Brandman, Marina, ""Because I Shave My Armpits…": A Content Analysis of #WomenAgainstFeminism on Twitter" (2015). HIM 1990-2015. 1696.