Event Title
Recommended Citation
Fessmann, Jasper and Fessmann, Anja, "Don't force Germans to smile: Crisis communications lessons from Walmart's failed expansion into Europe" (2019). International Crisis and Risk Communication Conference. 6.
https://stars.library.ucf.edu/icrcc/2019/posters/6
Included in
Jan 1st, 12:00 AM
Jan 1st, 12:00 AM
Don't force Germans to smile: Crisis communications lessons from Walmart's failed expansion into Europe
