Description
Every year, millions of Muslims converge in the Kingdom of Saudi Arabia (KSA) to perform the Hajj pilgrimage. So how does a government prepare for a potential crisis when hosting an event of this magnitude? A content analysis guided this study on crisis communication strategies taken by the Saudi government before, during, and after Hajj 2018 and how Saudi Arabia utilized the media to deliver proactive messages to ensure a successful Hajj season. The study found that the government created and built a positive image in the media through the use of effective management, preemptive messages, and multiple communication channels.
DOI
10.30658/icrcc.2019.1
Recommended Citation
Alsulaiman, S. A., & Rentner, T. L. (2019). The 2018 Muslim pilgrimage to Mecca: Application of Grunig’s theory of excellence two-way communication efforts to avoid a crisis. Proceedings of the International Crisis and Risk Communication Conference, Volume 2 (pp. 5-8). Orlando FL: Nicholson School of Communication and Media. https://doi.org/10.30658/icrcc.2019.1
Author ORCID Identifier
Saul A. Alsulaiman 0000-0002-2164-4396
Included in
Gender, Race, Sexuality, and Ethnicity in Communication Commons, Hospitality Administration and Management Commons, International and Intercultural Communication Commons, Organizational Communication Commons, Other Communication Commons, Public Relations and Advertising Commons, Tourism and Travel Commons
The 2018 Muslim Pilgrimage to Mecca: Application of Grunig’s Theory of Excellence Two-Way Communication Efforts to Avoid a Crisis
Every year, millions of Muslims converge in the Kingdom of Saudi Arabia (KSA) to perform the Hajj pilgrimage. So how does a government prepare for a potential crisis when hosting an event of this magnitude? A content analysis guided this study on crisis communication strategies taken by the Saudi government before, during, and after Hajj 2018 and how Saudi Arabia utilized the media to deliver proactive messages to ensure a successful Hajj season. The study found that the government created and built a positive image in the media through the use of effective management, preemptive messages, and multiple communication channels.
