Description
Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during National Preparedness Month. Tweets were analyzed for preparedness content and whether efficacy was included in preparedness messages.
DOI
10.30658/icrcc.2019.4
Recommended Citation
Currie-Mueller, J. L. (2019). Tweeting to prepare: An examination of government and organizational messages during national preparedness month. Proceedings of the International Crisis and Risk Communication Conference, Volume 2 (pp. 15-17). Orlando FL: Nicholson School of Communication and Media. https://doi.org/10.30658/icrcc.2019.4
Included in
Community Health and Preventive Medicine Commons, Health Communication Commons, Health Information Technology Commons, Medical Education Commons, Public Health Education and Promotion Commons, Social Influence and Political Communication Commons, Social Media Commons
Tweeting to Prepare: An Examination of Government and Organizational Messages during National Preparedness Month
Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during National Preparedness Month. Tweets were analyzed for preparedness content and whether efficacy was included in preparedness messages.
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