Description
To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics react to health risks with different temporal distances: climate change and foodborne illness. Through an online survey, this study found out that uncertainty, induced by risk temporal distance, leads to varied risk tolerance, which subsequently influences where and how people seek and share risk information.
DOI
10.30658/icrcc.2019.6
Recommended Citation
Jun, H., & Lee, Y. I. (2019). The role of risk tolerance in publics’ health risk perception and responses. Proceedings of the International Crisis and Risk Communication Conference, Volume 2. (pp. 20-22). Orlando, FL: Nicholson School of Communication and Media. https://doi.org/10.30658/icrcc.2019.6
Author ORCID Identifier
Yen-I Lee 0000-0001-7820-6568
The Role of Risk Tolerance in Publics’ Health Risk Perception and Responses
To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics react to health risks with different temporal distances: climate change and foodborne illness. Through an online survey, this study found out that uncertainty, induced by risk temporal distance, leads to varied risk tolerance, which subsequently influences where and how people seek and share risk information.
