Presenter Information

Alexia L. KnoxFollow

Description

This research task will aim to understand the language of marginalized groups within the social construct of the dominant culture, which spans into the corporate sector, to assert an interconnection between dominant and subdominant groups using observational data, the muted group theory, and intersectionality frameworks. Also, an analysis of diversity, equity, and inclusion (DEI) initiatives will be examined to interrelate corporate culture and dominant culture based on the cultural dimensions theory. Social categories such as race, gender, and class that intersect with characteristics of the dominant group are generalized to infer a new communications theory referred to as, the Triangular Marginality Communications Model, which is formulated on qualitative data consisting of social, economic, and political factors. Methodologies used in this paper will respond to three research questions using inductive research.

DOI

10.30658/icrcc.2022.02

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Jan 1st, 12:00 AM Jan 1st, 12:00 AM

Diversity, Equity & Inclusion (DEI): Interconnecting Dominant and Subdominant Culture to Understand the Language of Marginalized Groups in a Corporate Setting

This research task will aim to understand the language of marginalized groups within the social construct of the dominant culture, which spans into the corporate sector, to assert an interconnection between dominant and subdominant groups using observational data, the muted group theory, and intersectionality frameworks. Also, an analysis of diversity, equity, and inclusion (DEI) initiatives will be examined to interrelate corporate culture and dominant culture based on the cultural dimensions theory. Social categories such as race, gender, and class that intersect with characteristics of the dominant group are generalized to infer a new communications theory referred to as, the Triangular Marginality Communications Model, which is formulated on qualitative data consisting of social, economic, and political factors. Methodologies used in this paper will respond to three research questions using inductive research.