Theses from 2021
Effects of Demography on Opportunistic Product Return Behaviors in E-Commerce, Nikhila Anand
Theses from 2020
Color and Color Placement Effects on Purchase Intent of Loot Boxes in Video Games, Mackenzie Bland
Theses from 2018
Marketing Practices of Socially Responsible and Sustainable Businesses, Brooke A. Bivins
The Pay Equity Dilemma Women Face Around The World, Lana D. McMurray
Theses/Dissertations from 2015
Student Perception of Barriers to Study Abroad, Jessica Walker
Theses/Dissertations from 2014
Vegetarian, Vegan, and Pescetarian Consumers and Their Participation in the Green Movement, Cory King
Theses/Dissertations from 2012
The effects advertising plays on college students' moral intentions beyond purchase behavior, William Crockett
Do the right thing the role of public service advertisements on the behaviors of contemporary college students, Jessica Jones
Theses/Dissertations from 2011
Evaluation of advertisements the role of males' self-image and its effect on attitude toward advertisements, Ashley N. Carrel
Theses/Dissertations from 2010
Marketing trends in home health care : the four aspects that affect sales, Melissa Blette
Stealth marketing to generation Y, Lauren Rehm
Theses/Dissertations from 2009
An exploration of the influence of advertising exposure on the propensity to donate to non-profit organizations, Adam C. Rush
Theses/Dissertations from 2007
The Various Agendas of Market Mavens, Julian Sanchez
Theses/Dissertations from 2004
A Content Analysis of Model Body Types in Magazine Advertisements: Ethnic and Income Differences, Kristin Raia
Theses/Dissertations from 2003
The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study, Brooke A. Cabrera
Theses/Dissertations from 2002
Loyalty effects of coupon books on new restaurant customers, Darren Champlin
Theses/Dissertations from 2001
The multidimensionality of trust in relationship marketing, Seeta R. Angard