Keywords
Arete, Sport and Society, American Sport History, Hockey, NHL, Mighty Ducks, Sports Marketing, Disney, Money, Super Show
Subjects
National Hockey League; Mighty Ducks of Anaheim (Hockey team); Merchandising; Super Show
Introduction
Michael Eisner, the latest gentleman sportsman of our time, announced this week that the new Disney entry in the National Hockey League would be named after a film, and be called "The Mighty Ducks" of Anaheim. They will play in a facility called The Pond. And so with one sweep of his sleazy pen Eisner has degraded hockey and infringed on a fifty-year-old baseball cliche. "Ducks on the Pond" will never again sound the same.
Publication Date
3-3-1993
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "The Mighty Ducks and The Marketing of Sports Merchandise" (1993). On Sport and Society. 238.
https://stars.library.ucf.edu/onsportandsociety/238
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons