Keywords

Arete, Sport and Society, American Sport History, Super Bowl, Commercials, Football, NFL, Thorstein Veblen, Excess, Waste, Money

Subjects

Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences

Introduction

ESPN is calling it their "blow out the budget coverage." FOX promises that this will be the biggest presentation ever with over seven hours of pre-game programming. A thirty-second advertising spot will cost a $1.6M which comes to a mere $53,333 per second and represents a 28% increase over last year's bargain rates.

Publication Date

1-29-1999

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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