Keywords

Arete, Sport and Society, American Sport History, NCAA, Basketball, March Madness, Final Four, Television broadcasting, Rights

Subjects

NCAA Basketball Tournament; Money; Television broadcasting; Broadcasting rights

Introduction

Has March Madness ever been madder or is it just me? Each year at this time I am amazed at the amount of media attention given to this multi-million dollar entertainment extravaganza produced by the NCAA. Each year at this time I am increasingly perplexed by how any of this might relate to the educational mission of an American university

Publication Date

3-15-2000

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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