Keywords

Arete, Sport and Society, American Sport History, Olympics, NBC, Television, Sponsorship, John Hancock

Subjects

Olympics; National Broadcasting Company; Corporate sponsorship; John Hancock Mutual Life Insurance Company; Hancock, John, 1737-1793

Introduction

Like all of you, I have been worrying a great deal lately about the future of Olympic Television Sponsorship. You can appreciate my relief this week when Dick Ebersol, The Sun King of NBC Sports, announced that his network was about to negotiate a new sponsorship arrangement with John Hancock, the company not the man, for the Sydney games.

Publication Date

2-20-2000

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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