Keywords
Arete, Sport and Society, American Sport History, Olympics, NBC, Television, Sponsorship, John Hancock
Subjects
Olympics; National Broadcasting Company; Corporate sponsorship; John Hancock Mutual Life Insurance Company; Hancock, John, 1737-1793
Introduction
Like all of you, I have been worrying a great deal lately about the future of Olympic Television Sponsorship. You can appreciate my relief this week when Dick Ebersol, The Sun King of NBC Sports, announced that his network was about to negotiate a new sponsorship arrangement with John Hancock, the company not the man, for the Sydney games.
Publication Date
2-20-2000
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "The Sidney Olympics and NBC's Bonanza" (2000). On Sport and Society. 528.
https://stars.library.ucf.edu/onsportandsociety/528
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons