Keywords

Arete, Sport and Society, American Sport History

Introduction

Several years ago, I was hosting a group of international exchange students at my university. It was memorable and enjoyable for many reasons, not the least of which was watching them in their first encounters with American consumer culture. I remember the first time I took them to a supermarket to get toothpaste and other personal items. As they went down the aisle surveying several brands and types of toothpaste they came to a stop, seemingly frozen by the task of choosing an item. When I asked them what the problem was, they said that there were way too many choices, and they had no way to process this cornucopia of toothpastes.

Publication Date

4-23-2026

Document Type

Commentary

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Accessibility Status

Document accessibility verified using Microsoft Word accessibility checker.

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