Abstract
Within the public sector, organizations are becoming more aware of what a positive and favorable reputation for an organization really means. The value of the organization has been put at the forefront, especially in a digital society where the ability to provide a positive or negative view of an organization is only a click away. Media awareness, including quality control measurements of trust and favorability with the public, has increased dramatically within the public sector. Public agencies rely on constituent trust to cultivate their reputation. Citizen trust in public sector organizations is central, for it enables and authorizes the organizations to function. More vulnerable to societal influences and settings, the reputation of public sector organizations is influenced not only by the service type but also by the reputation of the sector. (Motion, 2016, pg 598). This section proposes a multidimensional definition of organizational reputation and its significance in the public and nonprofit sector.
Date Created
Spring 2018
Type
Guide
Language
English
Recommended Citation
Bass, Kendyl, "Organizational Reputation: For Public Organizations" (2018). Media Literacy: How the Era of Fake News Affects Public Service. 5.
https://stars.library.ucf.edu/publicsectormedialiteracy/5