Consumer perceptions regarding social sustainability practices within the hospitality industry are ever more important for hospitality businesses. Consumers are increasingly conscious of whether a business pursues sustainable practices, both in its treatment of employees and in supply chain purchases. Consumers' views on how well a business performs on these indicators can impact on consumer decisions and business viability. UCF Rosen College of Hospitality Management researcher Dr. Cynthia Mejia and collaborators have undertaken a study to understand how much importance restaurant consumers attach to specific social sustainability actions, and the way in which consumers perceive restaurants to be performing in the areas most important to them.

Original Article

Mejia, C., Bąk, M., Zientara, P., & Orlowski, M. (2022). Importance-performance analysis of socially sustainable practices in U.S. restaurants: A consumer perspective in the quasi-postpandemic context. International Journal of Hospitality Management, 103:103209. https://doi.org/10.1016/j.ijhm.2022.103209.