What makes a tourist's experience transformational? It's an important question given the growth of the types of tourism that seek to secure meaningful experiences. For decades, researchers have offered different definitions to guide practitioners. Drs. Asli Tasci and Maksim Godovykh of the UCF Rosen College of Hospitality Management have gone a step further and developed an empirical model for measuring whether experiences are transformational. The research has produced more than a few surprises.

Original Article

Tasci, A. and Godovykh, M. (2021) An empirical modeling of transformation process through trip experiences. Tourism Management 86:104332. https://www.sciencedirect.com/science/article/abs/pii/S0261517721000510.