Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.
Xiong, W., Chen, S., Okumus, B., & Fan, F. (2022). Gender stereotyping and its impact on perceived emotional leadership in the hospitality industry: A mixed-methods study. Tourism Management, 90, 104476. doi.org/10.1016/j.tourman.2021.104476
Okumus, Bendegul; Xiong, Wei; Chen, Shiyun; and Fan, Fang
"Concern or Control?: Gender Stereotyping and Hospitality Leaders,"
Rosen Research Review: Vol. 4:
1, Article 12.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol4/iss1/12