Theme Park Visitors Prefer Human-like Robots in Customer Service Interactions

Abstract

Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. Asli D.A. Tasci, have investigated how theme park visitors perceive four robot types to better understand the qualities and functions customers seek from robotic servers.

Original Article

Milman, A. and Tasci, A.D.A. (2022). Consumer reactions to different robotic servers in theme parks. Journal of Hospitality and Tourism Technology. 13(2), 314–332. doi.org/10.1108/JHTT-03-2021-0102

Recommended Citation

Milman, Ady and Tasci, Asli D.A. (2023) "Theme Park Visitors Prefer Human-like Robots in Customer Service Interactions," Rosen Research Review: Vol. 4: Iss. 1, Article 2.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol4/iss1/2

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Artificial Intelligence and Robotics Commons, Hospitality Administration and Management Commons, Recreation, Parks and Tourism Administration Commons, Tourism and Travel Commons

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