Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.

Original Article

Sorokina, E., Wang, Y., Fyall, A., Lugosi, P., Torres, E. & Jung, T. (2022). Constructing a smart destination framework: a destination marketing organisation perspective. Journal of Destination Marketing and Management. 23. doi.org/10.1016/j.jdmm.2021.100688