Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.

Original Article

Yi, X., Fu, X., Lin, V.S., and Xiao, H. (2022). Integrating authenticity, well-being, and memorability in heritage tourism: a two-site investigation. Journal of Travel Research, 61(2), 378–393. doi.org/10.1177/0047287520987624