Engaging life experiences can become deeply entrenched in the human memory, facilitating mind associations, stimulating the imagination, and inspiring rich storytelling. UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu and Assistant Professor Carissa Baker, along with their co-authors, recently collected the subjective accounts of 30 people who had visited renowned theme parks in China. By analyzing these first-person tales, the researchers were then able to pin-point patterns and processes that characterized the respondents' immersion in experiences at the Chinese theme parks.

Original Article

Fu, X., Baker, C., Zhang, W., Zhang, R. (2022). Theme park storytelling: Deconstructing immersion in Chinese theme parks. Journal of Travel Research, 1–14. doi.org/10.1177/00472875221098933.

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