Some chefs may try to ban it, but 'foodstagramming'—diners taking photographs of food to post on social media—is a valuable tool that can boost both restaurants' and diners' public image. That's the conclusion of new research led by UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu. The study takes a psychological perspective and finds that foodstagramming helps both individuals' self-efficacy—the belief that if individuals act in specific ways they can achieve certain goals—and provides opportunities for restaurants to promote their businesses in new and exciting ways.

Original Article

Lin, B., Fu, X, Lu, L. (2022). Foodstagramming as a self-presentational behavior: perspectives of tourists and residents. International Journal of Contemporary Hospitality Management, Vol. 34 (12), 4686–4707. doi.org/10.1108/IJCHM-01-2022-0042.

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