Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty

Authors

• Aili Wu, University of Central FloridaFollow
• Juhee Kang, University of Central FloridaFollow
• David J. Kwun, University of Central FloridaFollow
• Wei Wei, University of Central FloridaFollow

Abstract

The research by Wu, Kang, Kwun, and Wei reveals how gamification—specifically achievement-based energy-saving games—can transform hotel guests’ attitudes and behaviors toward sustainability. By integrating achievement-goal theory and the theory of planned behavior, the study shows that when guests feel challenged and motivated, they are more likely to engage in green practices and return to the hotel. Interestingly, perceived control over the game sometimes reduces revisit intentions, suggesting that too much ease can lead to boredom. Guests with prior green hotel experiences respond even more positively to gamified sustainability. This research offers a fresh perspective on how hotels can use game design to boost engagement, environmental impact, and loyalty.

Original Article

Wu, A., Kang, J., Kwun, D., & Wei, W. (2024). When green meets gamification: A winning combo for hotel revisit intentions. International Journal of Hospitality Management, 119, 103734.

Recommended Citation

Wu, Aili; Kang, Juhee; Kwun, David J.; and Wei, Wei (2026) "Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty," Rosen Research Review: Vol. 6: Iss. 1, Article 6.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol6/iss1/6

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