Intelligence Unleashed: How Generative AI is Rewriting The Rules of Tourism Education and Research

Authors

• Tarik Dogru
• Nathana Line
• Lydia Hanks
• Fulya Acikgoz
• Je'anna Abbott
• Selim Bakir
• Adiyukh Berbekova
• Anil Bilgihan
• Ali Iskender
• Murat Kizildag, University of Central FloridaFollow
• Minwood Lee

Abstract

The research by Dogru, Line, Hanks, Acikgoz, and colleagues explores how generative artificial intelligence (GAI) is transforming higher education and academic research in tourism and hospitality. From personalized learning to automated data analysis, GAI offers unprecedented opportunities— but also raises ethical and legal concerns. The study frames GAI as a disruptive innovation, challenging traditional models of teaching, authorship, and intellectual property. It calls for structural changes in curricula, transparent policies, and collaborative efforts to ensure responsible integration. With tools like ChatGPT already reshaping classrooms and research labs, this paper offers a timely roadmap for educators, researchers, and administrators navigating the AI revolution.

Original Article

Dogru, T., Line, N., Hanks, L., Acikgoz, F., Abbott, J. A., Bakir, S., ... & Suess, C. (2024). The implications of generative artificial intelligence in academic research and higher education in tourism and hospitality. Tourism Economics, 30(5), 1083-1094.

Recommended Citation

Dogru, Tarik; Line, Nathana; Hanks, Lydia; Acikgoz, Fulya; Abbott, Je'anna; Bakir, Selim; Berbekova, Adiyukh; Bilgihan, Anil; Iskender, Ali; Kizildag, Murat; and Lee, Minwood (2026) "Intelligence Unleashed: How Generative AI is Rewriting The Rules of Tourism Education and Research," Rosen Research Review: Vol. 6: Iss. 1, Article 7.
Available at: https://stars.library.ucf.edu/rosen-research-review/vol6/iss1/7

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