STARS

Title

The Wine Tourist: Motivations, Satisfaction and Behavioral Outcomes

Author(s)

Robin M. Back, University of Central FloridaFollow
Diego Bufquin, University of Central FloridaFollow
Jeong-Yeol Park, University of Central FloridaFollow

Keywords

wine; wineries; tourism

Abstract

What inspires someone to visit a winery? And why do they go back? Three professors from the Rosen College of Hospitality Management have been considering these questions with a particular focus on the world-renowned winery, Marques de Riscal, in Spain. Dr. Robin Beck, Dr. Diego Bufquin, and Dr. Jeon-Yeol Park examined customer revisit intentions, previous visits, motivation to visit, customer satisfaction levels, and the geographic proximity of a destination to their home.

Date Created

5-1-2019

Notes

Based on the article:

Back, R., Bufquin, D. & Park, J. (2018). Why do they come back? The effects of winery tourists' motivations and satisfaction on the number of visits and revisit intentions. International Journal of Hospitality and Tourism Administration. doi: 10.1080/15256480.2018.1511499

College

Rosen College of Hospitality Management

Type

article

STARS Citation

Back, R., Bufquin, D., & Park, J. (2019). The wine tourist: Motivations, satisfaction and behavioral outcomes. Rosen Research Review, 1(1), pp. 10-13.