Title
Holiday Research: How Academia is Informing a Destination Marketing Organization
Keywords
destination marketing organization; day-trippers; holiday-makers
Abstract
Destination marketing is a changing industry; the advent of the internet and smartphones has led to an explosion in the number of destination marketing companies looking to be the reason you visit somewhere. So how does one destination marketing organization (DMO) stand out from another? How much has the role of DMOs altered in recent years? Misty Johantgen, Chief Operating Officer of Experience Kissimmee, one of the largest DMOs in Florida, is here to tell us more.
Date Created
5-1-2019
College
Rosen College of Hospitality Management
Type
article
STARS Citation
Johantgen, M. (2019. Holiday research: How academia is informing a destination marketing organization. Rosen Research Review, 1(1), 34-36.