Keywords

associations, bookings, convention and visitors bureau, destination selection, meeting planner, Orlando

Abstract

The current study used Orlando, Florida as a case study, and investigated whether there are differences between the three meeting planner types (association, corporate, third party) in regard to destination selection attributes. The study further identified attributes that affect future bookings to Orlando. Data were collected from a nationwide survey of meeting planners with a usable sample of 2,388 completed phone surveys and 118 completed online questionnaires. One significant difference was found between the three meeting planner types. This research was performed in the midst of the recent recession and explored the impact the recession has had on planning meetings. Some effects of the economic downturn on the events industry are decreased attendance and more conservative budgets. Most association meeting planners did not cancel or postponed their events, although all planners agree that attendance to their meetings decreased. Third-party planners seemed to be the most sensitive to budget allocations.

Publication Date

6-1-2014

Original Citation

Hayat, A. Severt, K. Breiter, D., Nusair, K. and Okumus, F. (2014). Attributes Influencing Meeting Planners’ Destination Selection: A Case of Orlando, Florida, Event Management 18 (2), pp. 195-205.

DOI

10.3727/152599514X13947236947581

Number of Pages

195-205

Document Type

Paper

Language

English

Source Title

Event Management

Volume

18

Issue

2

Publication Version

Publisher's version

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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