Publication Date
1-19-2012
Original Citation
Kwun, D. J. (2012). Brand management in the hospitality industry. Journal of Tourism & Hospitality, 1(1), 1-2.
DOI
10.4172/2167-0269.1000e104
Number of Pages
1-2
Document Type
Paper
Language
English
Source Title
Journal of Tourism and Hospitality
Volume
1
Issue
1
Copyright Status
Author retained
Publication Version
Publisher's version
Copyright Date
2012
Rights
This work is licensed under a Creative Commons Attribution 4.0 International License.
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Kwun, David J., "Brand Management in the Hospitality Industry" (2012). Rosen Faculty Scholarship and Creative Works. 257.
https://stars.library.ucf.edu/rosenscholar/257
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