Title
The Return of the Fifth Marketing Mix P
Keywords
marketing mix, 4 Ps
Publication Date
6-14-2011
Original Citation
Abraham Pizam, "The Return of the Fifth Marketing Mix P." International Journal of Hospitality Management, Vol. 30, No. 4, pp. 763-764 (2011)
DOI
10.1016/j.ijhm.2011.05.010
Number of Pages
763-764
Document Type
Commentary
Language
English
Source Title
International Journal of Hospitality Management
Volume
30
Issue
4
Copyright Status
Publisher retained
Copyright Date
2011-12-01
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham, "The Return of the Fifth Marketing Mix P" (2011). Rosen Faculty Scholarship and Creative Works. 311.
https://stars.library.ucf.edu/rosenscholar/311
COinS