Title

The United States Meeting Market

Keywords

association, conference, congress, convention, corporate meeting, group business, meeting planners, meeting

Abstract

The significance of the United States meetings market is often overlooked when one considers the hospitality industry. This article argues the importance of the meetings market by citing its past and projected growth in terms of revenue, occurrence, and attendance. Sub-segments of the meetings market are also identified, defined, and discussed. Finally, those variables critical to obtaining meetings market business are explored.

Publication Date

1991

Original Citation

E. Thorvald Falk and Abraham Pizam “The United States Meeting Market”, International Journal of Hospitality Management, Vol. 10, No.2 (1991), pp. 111 118.

DOI

10.1016/0278-4319(91)90033-E

Number of Pages

111-118

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

10

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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