Title

The Relationship between Cultural Characteristics and Preference for Active vs. Passive Tourist Activities

Keywords

Cross-cultural tourist behavior, Hofstede, masculinity/femininity, uncertainty avoidance, individualism/collectivism, active tourist activities, passive tourist activities

Abstract

A study conducted among 1429 university students in eleven countries discovered that Hofstede's cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects' choice of active vs. passive tourist activities. First, it was found that subjects from low UA cultures preferred more dynamic and active tourist activities than those coming from high UA cultures. Second, subjects from masculine cultures preferred more dynamic and active tourist activities than those coming from feminine cultures. Third, subjects from individualist cultures preferred more dynamic and active tourist activities than those coming from collectivist cultures.

Publication Date

2005

Original Citation

Abraham Pizam and Aliza Fleischer “The Relationship between Cultural Characteristics and Preference for Active vs. Passive Tourist activities. Journal of Hospitality and Leisure Marketing Vol. 12, No. 4 (2005) pp. 5-25.

DOI

10.1300/J150v12n04_02

Number of Pages

5 - 25

Document Type

Paper

Language

English

Source Title

Journal of Hospitality and Leisure Marketing

Volume

12

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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